How To Develop an SEO Strategy

Having an effective SEO (Search Engine Optimisation) strategy in place is paramount to the success of your website or online business. Good SEO leads to free, organic traffic from the search engines, and it’s this traffic that you really want to be targeting. In this post we’ll be taking a look at some ways to develop an SEO strategy so you can vastly increase the number of organic visitors to your site.

What Is an SEO Strategy?

It’s about having a plan to increase the rankings of your website and its content in search engine results. Different strategies can be more effective for different niches, so it’s important to discover what generally works best for the niche or business you’re in. Spending time doing your research on this will be time well spent, as you’ll discover loads of handy tips.

Developing an SEO strategy will work as a guideline of what to do and when, with the overall aim of elevating your website and brand, improving your rankings over a period of time and keeping your content high in the search results.

You’ll develop a series of steps to take to make your site is more search engine-friendly.

Get help: https://websitestrategies.com.au/website-strategist/

Do a Course On SEO

The cool thing about anything to do with the online world, is there is bound to be some form of training you can do to learn the basics, at the very least.

If you know very little about SEO but want to learn, then a course is a good place to start.

Start here: https://ashleybryanseotraining.thinkific.com/

Make a List of Keywords

Google and the other search engines still place emphasis on keywords that are relevant to your niche, so you’ll want to make a list of keyword phrases to target with your content in a bid to get on the first page of search results for that keyword.

Google Suggest will offer up some keyword ideas, as will any free or paid keyword research tools. Long tail keywords are better as they are less competitive. Try keyword phrases with 4 or more words in them.

Good keyword research tools:
https://answerthepublic.com/
https://keywordtool.io/
https://www.webfx.com/seo-tools/faqfox/
https://neilpatel.com/ubersuggest/

Work Out What’s Already Working and What’s Not

Google Analytics helps you determine which pages of your site are getting the most traffic. Study these pages and see if you can determine what’s been done right as compared to pages that are getting little to no traffic.

Maybe you targeted keywords on the pages that are doing well, or they might have grown quite a few natural backlinks. Learning why one page works while another doesn’t can help you improve those pages that are under performing.

Consult With a SEO Specialist To Develop a Winning Strategy

If you have no idea about SEO or simply don’t have the time to develop and implement strategies, then get in touch with a SEO professional. A specialist SEO consultant will have the tools to analyse your website and determine where it can be improved and how, so it’s worth the investment.

 

The post How To Develop an SEO Strategy appeared first on WebsiteStrategies.

Quick Overview Of How Links Increase Your Website’s Authority

How do you use link building to grow your website’s brand authority? Find out in the video below or read the transcript:

Video Transcript

Good day there, Ashley from WebsiteStrategies and AshleyBryan.com.au. Let’s have a quick chat about link building, page authority, building your brand and how that all sort of works in very simple terms. Okay. I’ve done a crude diagram here. So, let’s have a look. Here’s our website. You’ve got your home page. You’ve got some of your important pages hanging off it, your products or your services page. Key pages are important in your website. This page here may be particularly important to you, it’s your primary product or your services. It’s the one that you want to be ranking higher on Google. It’s your money page, it’s your main money page. You’ve also got a blog on your website and you’re posting blog posts up onto there quite regularly.

So, how do we use all this to grow our authority and how do we get these links that we know we need to improve our rankings? Okay. For start, we can do some internal linking. Okay? Google likes links. If we link to something from our own website or within our own website from one page to another, we obviously, want people to follow that link, but we are also telling Google that if we are linking to a certain page, then we think it’s important. We want to send people to that page. Therefore, we think it’s important. Therefore, Google goes, okay, that’s an important page.

So, if we have a blog post talking about something relevant to this important page or this post here, then it makes sense that we would link from this post here to our important page. Any person reading that post, one of our website visitors, they go, “Yeah, that’s great.” They read all about it. They click the link in there and they’d be taken to this important page and Google, when it crawls through our website and finds this post, Google will also see the link and see that the link points to this page and effectively what we are saying to Google is that this is a vote from ourselves within our website to this page and this page is important because we’re linking to it.

Now, if we have a number of posts linking to these important pages and we’ve got other pages that link to this page, then Google sees this pattern of links within our website pointing to an important page. And it, as in Google, then sees that page as being important and we’re more likely to rank for it. Now, we can help all this as well because if we create this post here and it’s an important post, we’re linking to our important page and we go off to our Facebook page and we link to that post, then, once again, it’s a vote for the post. So, we can see that we start to see some authority flowing around here.

Facebook itself, this post we added on has a little bit of authority, a little bit of that authority sort of flows down into this post and builds up that authority there. That authority as it’s building up also goes down this link to this page here, and this page then builds up authority. It becomes more important with Google. Obviously, social media is such that if you have a really good post on Facebook here then another Facebook page from someone else might link to yours and follow it or re-post it. And that means that we’ve got some authority flowing through here. We get this chain of authority working like that. And then someone on Twitter may also think that’s a great post and they link to that or maybe it’s our own Twitter page and someone else in someone else’s Twitter page, they link to that Twitter page.

So, we get this flowing of links going through there, a flowing of authority, and if we’re talking about our business in the social media channels and on these posts, it’s our brand being built as well. So, this is all using what we have, our own properties, our own social media channels, and our own blog to start to make pages on our website that we think are important, make Google see them as important as well through internal links and using social signals.

Now, what we also want to add into the mix in terms of links to our website are links from other websites. So, these are called back links from other websites. Now, the higher the importance or authority of the other websites that link to us, then the more powerful that link is and that makes our page more powerful and it’s more likely to rank. So, we want to acquire links from other websites that are relevant and local, ideally in the same country and get links on those websites through to our page. And that grows the authority of that app.

And potentially, this website will have the same thing happening as we do. They’ll have social … If this website here is actually a blog post on their website, then they may have social media links to their posts or they may have other websites linking to their website and to their posts and that links through to ours. And so, you see you get this network of links coming through of authority and importance or page rank, whatever you want to call. It starts to flow around. Google sees it and this all flows to our target page and pushes it up.

Now, if we do that to all of our important pages on our website then soon we’ve got lots of pages that are very important and lots of blog posts that are important and then Google starts to give our whole website importance. Lots of important content means that ultimately our website becomes important, it gets higher domain authority and the whole website starts to rank. Now, if you keep going with that and you’re building that authority up in a natural and powerful manner, then ultimately, your website can get such authority that you can add content to your website and it ranks for phrases that aren’t even on your website because Google understands what your website’s all about.

So, this is what your strategy is in terms of link building, in terms of building your authority and building up your brand strength on Google. And use your Google My Business and put the posts on there, use your social media to link to your website, mention your name, hashtags with your name in it, linking back to your website, interlinking between pages, between your blog, back to your pages, your money pages, and getting links from other websites through to that. And over a period of time, this will push up your authority and you’ll start to rank better. That is where it is at.

Let me know if you need help with anything at all or if you have any questions or if you want me to do a quick explanatory video to help you understand any aspect of SEO you like. Thanks very much. Bye.

The post Quick Overview Of How Links Increase Your Website’s Authority appeared first on WebsiteStrategies.

Quick Overview Of How Links Increase Your Website’s Authority

How do you use link building to grow your website’s brand authority? Find out in the video below or read the transcript:

Video Transcript

Good day there, Ashley from WebsiteStrategies and AshleyBryan.com.au. Let’s have a quick chat about link building, page authority, building your brand and how that all sort of works in very simple terms. Okay. I’ve done a crude diagram here. So, let’s have a look. Here’s our website. You’ve got your home page. You’ve got some of your important pages hanging off it, your products or your services page. Key pages are important in your website. This page here may be particularly important to you, it’s your primary product or your services. It’s the one that you want to be ranking higher on Google. It’s your money page, it’s your main money page. You’ve also got a blog on your website and you’re posting blog posts up onto there quite regularly.

So, how do we use all this to grow our authority and how do we get these links that we know we need to improve our rankings? Okay. For start, we can do some internal linking. Okay? Google likes links. If we link to something from our own website or within our own website from one page to another, we obviously, want people to follow that link, but we are also telling Google that if we are linking to a certain page, then we think it’s important. We want to send people to that page. Therefore, we think it’s important. Therefore, Google goes, okay, that’s an important page.

So, if we have a blog post talking about something relevant to this important page or this post here, then it makes sense that we would link from this post here to our important page. Any person reading that post, one of our website visitors, they go, “Yeah, that’s great.” They read all about it. They click the link in there and they’d be taken to this important page and Google, when it crawls through our website and finds this post, Google will also see the link and see that the link points to this page and effectively what we are saying to Google is that this is a vote from ourselves within our website to this page and this page is important because we’re linking to it.

Now, if we have a number of posts linking to these important pages and we’ve got other pages that link to this page, then Google sees this pattern of links within our website pointing to an important page. And it, as in Google, then sees that page as being important and we’re more likely to rank for it. Now, we can help all this as well because if we create this post here and it’s an important post, we’re linking to our important page and we go off to our Facebook page and we link to that post, then, once again, it’s a vote for the post. So, we can see that we start to see some authority flowing around here.

Facebook itself, this post we added on has a little bit of authority, a little bit of that authority sort of flows down into this post and builds up that authority there. That authority as it’s building up also goes down this link to this page here, and this page then builds up authority. It becomes more important with Google. Obviously, social media is such that if you have a really good post on Facebook here then another Facebook page from someone else might link to yours and follow it or re-post it. And that means that we’ve got some authority flowing through here. We get this chain of authority working like that. And then someone on Twitter may also think that’s a great post and they link to that or maybe it’s our own Twitter page and someone else in someone else’s Twitter page, they link to that Twitter page.

So, we get this flowing of links going through there, a flowing of authority, and if we’re talking about our business in the social media channels and on these posts, it’s our brand being built as well. So, this is all using what we have, our own properties, our own social media channels, and our own blog to start to make pages on our website that we think are important, make Google see them as important as well through internal links and using social signals.

Now, what we also want to add into the mix in terms of links to our website are links from other websites. So, these are called back links from other websites. Now, the higher the importance or authority of the other websites that link to us, then the more powerful that link is and that makes our page more powerful and it’s more likely to rank. So, we want to acquire links from other websites that are relevant and local, ideally in the same country and get links on those websites through to our page. And that grows the authority of that app.

And potentially, this website will have the same thing happening as we do. They’ll have social … If this website here is actually a blog post on their website, then they may have social media links to their posts or they may have other websites linking to their website and to their posts and that links through to ours. And so, you see you get this network of links coming through of authority and importance or page rank, whatever you want to call. It starts to flow around. Google sees it and this all flows to our target page and pushes it up.

Now, if we do that to all of our important pages on our website then soon we’ve got lots of pages that are very important and lots of blog posts that are important and then Google starts to give our whole website importance. Lots of important content means that ultimately our website becomes important, it gets higher domain authority and the whole website starts to rank. Now, if you keep going with that and you’re building that authority up in a natural and powerful manner, then ultimately, your website can get such authority that you can add content to your website and it ranks for phrases that aren’t even on your website because Google understands what your website’s all about.

So, this is what your strategy is in terms of link building, in terms of building your authority and building up your brand strength on Google. And use your Google My Business and put the posts on there, use your social media to link to your website, mention your name, hashtags with your name in it, linking back to your website, interlinking between pages, between your blog, back to your pages, your money pages, and getting links from other websites through to that. And over a period of time, this will push up your authority and you’ll start to rank better. That is where it is at.

Let me know if you need help with anything at all or if you have any questions or if you want me to do a quick explanatory video to help you understand any aspect of SEO you like. Thanks very much. Bye.

The post Quick Overview Of How Links Increase Your Website’s Authority appeared first on WebsiteStrategies.

Is Duplicate Content An SEO Myth?

Just about anyone who has a website and has looked into good SEO practices will have heard things about duplicate content. When it comes to duplicate content, the reports are rarely positive. It’s true, you can find duplicate content when searching Google or other search engines, but generally this content is in the news category, rather than on business or personal websites.

Let’s look more closely at duplicate content to determine whether it’s an issue or not.

Is Duplicate Content An SEO Myth?

Duplicate content is not a myth. It’s a real thing and something that can affect the performance of your site in search engines. The reason you keep hearing about original content and duplicate content when it comes to SEO is because it does have an impact on how well your content and your website rank overall when people input relevant search terms.

Okay, so the duplicate content problem is not a myth, but why is it a problem for search engines and what happens if your website contains duplicate or copied content?

Why Google Doesn’t Like Duplicate Content

To begin with, if you simply copy and paste content from another website, you are in breach of copyright. The person who owns the content/site owns the copyright, unless they’ve expressively given permission for people to freely copy it and redistribute the content.

This can be one reason why search engine giant Google frowns upon duplicate content.

Also, Google is always trying to supply the best content for the search queries typed into its search engine algorithm. Google filters search results and generally tends to remove duplicate content from the results, favouring the content that was uploaded the earliest, considering this to be the original content.

Google doesn’t want to serve up the exact same content multiple times, as the search engine views this as contrary to providing the very best results for end users.

Will Duplicate Content Result In a Penalty Against Your Site?

So, we know that duplicate content is a thing and search engines don’t favour it, but will having duplicate content on your website (either your own content duplicated or someone else’s content) result in you getting a Google penalty?

In a way, yes, but not a harsh penalty like having your website deindexed or something as extreme as that. Generally, the “penalty” will be that you duplicate content doesn’t feature in the search results. Instead, it’s likely to be filtered out.

Having said that, if your entire website is full of duplicate content and content copied and scraped from other sources, Google may view this type of website as being of little or no value, and therefore not index the site at all.

The Takeaway

While there might be the odd occasion to feature duplicate content on your website, it’s a much safer practice to always feature only original content to give your site every chance of performing well in search engine results.

If your content is original, at least you can rest easy and not have to give a second thought to duplicate content and any ramifications as a result.

The post Is Duplicate Content An SEO Myth? appeared first on WebsiteStrategies.

How important is page speed for SEO?

There are many factors that can make up positive SEO (Search Engine Optimisation) for a website. Quality content and posting regular content is definitely a major player. Developing a good linking structure – internally, externally (in the form of backlinks) – is another very powerful way of achieving good rankings in the search engines.

In fact, there are numerous things website owners, employees and SEO specialists can do to improve a website’s SEO overall, but in this article, we’re going to devote some space to the importance of page loading speed.

Is page speed a key component to good SEO? Does it really matter if your website is slow to load?

Speed Is Vital In An Impatient World

As society becomes more high-tech and the population gets more and more used to instant gratification and results, people have become way less patient; particularly when it comes to anything related to technology. We expect speed and we want rapid results all the time.

Even if Google and co didn’t care less about how fast the pages of your website load, the people visiting your site do. If they search for certain information and content from your site shows up, when they click the link, if the page takes a long time to load, the visitor will become impatient, click off your site and visit a faster site with similar information.

What this means for you, the website owner of a slow site, is that you’re going to lose traffic and lose potential customers and business. This is the exact opposite of what you want to achieve. You want your website to attract visitors and keep them coming back.

So, regardless of what the search engines do or don’t care about, page speed is vital from a visitor perspective and from the viewpoint of website owners.

Does Google Rank Sites Based On Page Loading Speed?

Yes, Google does use page speed as a ranking factor. It’s built into the Google algorithms to monitor page loading speeds when the bots crawl websites. In fact, page speed ranks highly on the list of requirements for SEO and how it ranks websites.

If your website is suffering from poor loading speeds, this is something that needs to be addressed. Perhaps it’s just a couple of pages that are slow to load. If that’s the case, it’s not necessarily a major issue, but if many pages on your site take forever to open, or your entire website is slow, you’ve got major problems.

Slow websites are not going to rank highly, so you’ll be missing out on loads of traffic due to both poor rankings, as well as impatient visitors.

Reasons for slow loading speeds vary, but often it will have something to do with a feature-heavy website theme, or images that are large in size.

Speed Up Your Website With Expert SEO Services

If you don’t know how to improve your website’s speed, consult with a SEO expert. They’ll be able to pinpoint the problem and put in motion a plan to resolve the issue.

The post How important is page speed for SEO? appeared first on WebsiteStrategies.

The Importance Of Browser Compatibility For eCommerce Websites

Web designers has been facing an increase in challenges in recent years. As internet technology and devices evolve, these improvements can also create more obstacles when it comes to designing a website that is compatible with a multitude of different viewing devices (such as laptops, smartphones and tablets), as well as different operating systems and web browsers.

Websites have to display correctly on every device, as well as displaying and functioning the way they’ve been designed in a multitude of different browsers. More people are using mobile devices than computers to access the internet, but there are still multiple millions of people using both desktop and laptop computers to access the power of the web.

Let’s look at the importance of browser compatibility for websites, and eCommerce sites in particular.

Why Is Browser Compatibility So Vital?

When it comes to web browsers, every single browser has its own specific requirements built into it. Therefore, a modern website needs to incorporate technology to be compliant with a number of different browsers, as the designer and the website owner has no idea which browser people will use to access their website.

eCommerce websites can prove to be extra tricky, as often many products will be displayed on these websites and it’s important that the images and product descriptions display correctly on all devices and all browsers to avoid confusion or an ugly, disjointed display on the chosen device. For eCommerce sites to achieve the goal of attracting customers who make a purchase, it’s imperative that products display the way the webmaster and website owner intended.

If browser compatibility hasn’t been factored into website design, or your site hasn’t been tested for compatibility with a variety of popular browsers, the result could be the loss of potential customers and business income. This is the exact opposite of what you want to achieve as the owner of an eCommerce website.

“Fragmentation” between devices is when a website displays perfectly well on one operating system, browser and device, but the site does not display correctly on a different operating system, browser or device. For optimum results, websites need to display correctly on all devices, browsers and operating systems. Then there is the subject of screen resolution, as a variety of screen resolutions are used on different devices, and this can also play a role in whether a website displays correctly or not.

This can be a real challenge when designing a website. You want it to look it’s best on every browser, operating system and every conceivable device that your site may be viewed on.

Which Browser Has the Highest Market Share?

There are a number of popular web browsers on the market today. Some are dedicated to work with a particular operating system. For example, if you’re running Windows 10, the recommended browser will be Google Chrome or Microsoft Edge. For web surfers using Mac products, one of the most popular browsers is Safari.

Let’s take a look at he current market share regarding different web browsers at the time of this writing:

• Google Chrome = 63.59%
• Safari = 19.14%
• Firefox = 3.76%
• Microsoft Edge = 3.41%
• Samsung Internet = 3.31%
• Opera = 2.19%

As you can see from the list above, Chrome claims the lion’s share of the browser market (as of February 2021). This is a global market share that encompasses all operating systems and devices.

Okay, so now we can see what the current market share is for web browsers, but what about the current top 5 operating systems?

Let’s take a look:

1. Windows 10 = 24.07%
2. Android 10 = 16.05%
3. iOS 14 = 12.55%
4. Android 9 = 7.76%
5. Mac OS X = 7.46%

Here’s another quick and interesting stat to look at: What devices people use the most to access the internet:

• Mobile = 54.46%
• Desktop/Laptop = 42.63%
• Tablet = 2.91%

As the above stats illustrate, more people now use mobile devices to access the internet than they use computers.

What is the Importance Of Cross Device / Cross Browser Testing?

We’ve established that it’s important to design a website that deals with fragmentation across different web browsers and devices, and therefore it’s a vital part of the web design process to perform some cross device and cross browsers testing before making a new website live and searchable.

Every web browser has its own rendering engine. This is a browser’s unique method of displaying the details of a given web page, whether it be images, text or video. Because every browser likes to differentiate itself by being different, these rendering processes also differ. Not only do they differ from browser to browser, but also from device to device. This is to ensure the browser displays web content correctly on a variety of different devices.

For example, Chrome will have it’s own way of rendering web pages, and Chrome will also have different rendering options depending on the device being used.

When it comes to online stores (eCommerce websites), browser compatibility testing is even more vital. People use eCommerce sites to shop. They view product listings, add items to their shopping cart and then proceed through a checkout process. As an eCommerce site owner, you want this entire process to be as easy and seamless as possible, without any time lags, errors or glitches of any kind. If there are problems, consumers will lose confidence in your site and you’ll lose business.

What’s Recommended For eCommerce Website Browser Testing?

Fortunately, there are a number of platforms online where you can test the compatibility of your website for different browsers, operating systems and devices.

Let’s list a few that you can try out:

1. BrowserStack
2. PowerMapper
3. TestComplete
4. CrossBrowserTesting
5. Browsershots
6. LambdaTest
7. Turbo Browser Sandbox

The above list features just 7 out of quite a few options; some free and some paid compatibility testing tools.

Consult With An Expert

If you have little idea about compatibility testing, consult with an expert in the field before launching your website and going live on the internet.

Contact Ashley Bryan today >

https://gs.statcounter.com/

https://www.w3counter.com/globalstats.php

https://www.boxuk.com/insight/cross-device-testing-why-and-how-you-should-do-it/

The post The Importance Of Browser Compatibility For eCommerce Websites appeared first on WebsiteStrategies.

Are Links Still Important For SEO?

The post Are Links Still Important For SEO? appeared first on WebsiteStrategies.

The Top SEO Mistakes you Could Be Making

Good SEO (search engine optimisation) is vital if you want your website and content to rank well in Google and other search engines. High search engines rankings lead to free, organic traffic that could make or break your website’s success. Without the help of an expert, if you’ve been doing your own SEO, then you could potentially be making classic SEO mistakes that will do more harm than good. In this article, we’ll highlight some common SEO mistakes people make so you can avoid them or rectify them.

A Lack Of Keyword Research

Search results are largely based on keyword phrases that people search for. If you haven’t been using a quality keyword research tool to find appropriate keywords, you’ll be missing out on traffic. What you’re ultimately searching for are keyword phrases that are popular, but don’t have a lot of competition when it comes to other websites targeting them.

This is where a good keyword tool comes in really handy, as it will give you this vital data so you can make the right keyword choices for your content.

You’re Not Publishing Content Consistently

It’s also important to publish content on your site consistently, as the search engines respond favourably to this. A website that looks stagnant and stale won’t get much love from Google and the other search engines, as it looks like it’s been forgotten about and that the content may be old or less relevant.

Aim to publish new content consistently, possibly even once a week at least.

A Lack Of An Active Presence On Social Media

To help with positive SEO, search engines now look for social signals, so you’ll want to create an active presence on social media channels such as:

• Facebook
• Instagram
• Twitter
• LinkedIn
• And others...

Post content and updates regularly to your channels and link back to pages on your website. The more love your social media posts get, the better it will be for your website’s SEO goals.

You’re Posting Thin Or Low Quality Content

Thin or low quality content refers to content that is either too short or simply doesn’t really offer anything of value to the visitor. Even if you write a blog post that’s not very long, try and think about what you can include that will give the reader something useful to take away. Study your competitors and see what you can write about that they might not have covered, or covered in-depth. Doing this can really give you a leg up on your competition, and it’s a competitive world out there online.

Not Following Best Practices for Internal Links

To begin with, you want to link to other content on your site. Failure to do this makes it more difficult for the search engine bots to crawl your site and to understand the nature of your website’s content and navigation.

What’s also important is to link to content that’s relevant to the post you’re linking from. It’s wise to choose appropriate anchor text (the text you’re highlighting for the internal link), anchor text that makes sense when compared to the page of content it’s linking to.

Add at least one or more internal links to each post and make sure they are “do follow” links.

Your Website Is Slow To Load

One of the most important pieces of criteria for modern websites is they must load quickly. If you have pages on your site that are slow, or your entire site is slow to load, you are going to drop down in the search engine rankings compared to competitor pages that load fast.

It’s an impatient society we now live in, especially online, so speed is vital if you want your content to rank well and get consistent traffic. Even if you do rank well, if someone visits your site and a page takes forever to load, they’re simply going to leave.

A Lack Of Blog Post Promotion

Every time you post a new blog post on your website, be sure to promote it. Don’t just post and forget about it. Create relevant social media posts that link back to your new content. This will get the post some initial traffic, as well as providing positive social signals for the search engines.

Anywhere online that you can think of to mention your new blog post, be sure to do it. Promotion is everything when it comes to getting decent website traffic from any source, not just the search engines.

Building Inbound Links Way Too Fast

Google and the other search engines love backlinks, as it makes your website look popular and the search engines also assume your content is valuable enough for someone to link back to.

However, if you build these backlinks too quickly it can look unnatural. Google loves natural backlinks. This isn’t to say that you can’t submit guest posts to other relevant websites in order to get a backlink. Just don’t do too much too quickly or it will look spammy and potentially have a negative result.

Try and keep your backlink profile as natural as possible and take your time.

Low Quality Backlinks

Low quality backlinks can also be a contributor to poor or negative SEO. If your website is getting linked to by many low quality or spammy websites, then this is going to harm your rankings.

There are tools out there that can help you analyse the quality of backlinks, so you can try and remove the links that may be causing harm to your rankings. You might need to enlist the assistance of a SEO expert for this if you’re uncertain.

In Conclusion

If you focus on good SEO and try your best to avoid these common SEO mistakes, in time your website will be receiving the search engine love it deserves. A little effort, due diligence and patience goes a long way.

The post The Top SEO Mistakes you Could Be Making appeared first on WebsiteStrategies.

The Most Affordable SEO and How To Do It

I’ve been asked what the lost affordable SEO is that you can do.

The most affordable SEO strategies are those that involve you undertaking activities yourself, on your own website, as part of your business activities. This constitutes what we can call “Natural SEO”. You don’t have to be an SEO expert to do this. Think about this process:

1. A potential customer asks you a question about your service or product.  It’s a great question and you realise that it’s a question that is often asked, and so you deice to write a blog post about it.
2. You write the post and its about 1000 words long.  You load it to your blog.
3. It talks about the service or product, so you link the product name in the post to your product page (or service).
4. Your post mentions many benefits of the product, so you create a basic graphic of that list, which summarises the benefits. You save that graphics as “benefits-of-using-product-name.jpg” and embed it into your post.  It makes the post look better and you like the graphic, so you also post it to your Instagram account and to your Pinterest account.   Other people like it so they repost.
5. You really like the post so you mention it on your Facebook page, and also your Twitter page.   other people like your social media post to they repost it.
6. Someone else writing on a very popular website about your industry loves your post and links to it from an article they are writing on their own website. They also post their article our to social media.
7. At the bottom of your blog post someone asks a question in the comments about the product.  You decide the best way to answer that is to grab your phone and film the product while you answer the question.  You post the video to your YouTube account and in the video description put a link to the product page.  You also embed the video into the bottom of the blog post.

You quite enjoyed putting that info together.  You’ve also undertaken an SEO strategy for that product:

1. You created a blog post which expanded your website, grew your keyword pool and linked to your product page
2. You post is linked to from other powerful websites
3. You gain links from YouTube and other social media channels which are reposted.
4. Your excellent graphic is used by other websites who reference and link to your website as the source. The same goes for your YouTube video.

All of this drives authority through to your product page either directly, or via the blog post.

​​​​​​​Do a lot of this and your entire websites starts to gain authority.

 

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