How to Optimize Product Images for Google Search Results [VIDEO]

Transcript:

Ashley:

Hi, guys. Ashley from websitestrategies.com.au. Okay, I’ve just been asked a question and that is how do we get a bank of these product images to appear in the Google search results for a certain phrase? How do we get all of these here like this? Okay, well, it all comes down to search engine optimization, of course, and optimising the contents of those pages and the images separately. We can’t directly control this. There’s no sort of command we can do anywhere in search console or Google Business or anything like that to make this happen. Really, it all comes down to optimising of the pages here. This itself is a category page, so if you look at that page, it’s got all the products listed there, which then get pulled through to this bank. This category page for a starter needs to be well optimised, so in that case, we need to have a nice introduction in there, nice quality images, a well-crafted title tag, a good meta description, all supporting the content of this page.

 

From there, you’d drill down further to the individual product pages, of course, which is where the images are coming from that appear in there. So into the product pages. Once again, well crafted product page. Now, how do you know what to do in a product page or any page on the internet, of course, or on your website? Well look at what your competitors are doing or the competitors that are ranking highly, and of course for this phrase, chef knife bags. This is number one after the ads, so obviously whatever they’re doing right, these will be doing a similar thing, [inaudible 00:01:29] here, and these will two. Whatever these top ranking websites are doing on their pages and in their site that relates to this, you want to be looking at that and comparing what you have with what they’re doing, and obviously making sure that your content matches theirs or even supersedes it, of course.

 

So, well optimised category page, good description, well-written, well optimised and quality product page. Useful title or heading, nice quality, informative description with features, benefits, answering questions that people might have, potential visitors might have about this product. You should get those questions answered in here as much as you feel you need in order to sell the product. A well-crafted title tag. Usually it’s just the product title, to be fair, but make sure that’s well written up there, and a good meta description as well that sells the click in the search result. Meta description sells the click on there and make sure that’s well written.

 

Now, of course, then you come down to the images. Individual images can be optimised. The first port of call there is to ensure that when you save your images, you give it a file name that reflects what the product is. Your primary image, usually you’d make it the name of the product, so it would be club-chef-knife-carry, blah blah blah, dot JPEG dot whatever it might be. That gives you your file name that carries these keywords in here, or the title. As well as that, you can add a alt tag to the image as well, which appears when you mouse over an imagery of it like that. It’ll pop up that little white … you see that? Little white tag pops up. That, in this case, is also the title of the product, so that makes sense there.

 

You can also have, as well as an alt tag, a title tag in there as well, which you can use and give some variation or some descriptor for the product in that title tag. So often with your CMS you’ll be able to add a description for the image as well. For this primary image, you’d want to also add a description that describes the product in there as well. So you got an alt tag, a title tag and a description that you can add to each image as well as the file name containing those keywords. Now, when you’ve got other secondary supporting images, you don’t want to replicate the same tags and titles for these supporting images, but it would make sense that they sort of have it.

 

You probably have for this one … well, let’s see what these guys have got. They’ve got exactly the same name, but with the two at the end. I tend to think you would make it a bit more descriptive, and that is you’ve got the Club Chef knife carry case opened out or displayed or something like that. So vary up your file name and your alt tag for the secondary images and make them all different. Try and bury them a bit so they’re not all exactly the same. You get your primary image, which is usually the one that displays by default, that has your product name. The alt tag can be the product name. Give it a title as well, which can be a variation of the product name, a bit about what it is, and a description, which is a fuller description of what the product is, and then vary those for your supplementary images.

 

This one here, Club Chef. This could be Club Chef for … or just Club Chef actually for that one. Oh, that’s what I’ll do there. Just vary them up a bit. As well as that, yep, good description. They’ve got some related products there. Keep your related products actually related as well to the primary product you’re on. Unrelated products, for a start, your visitors probably might not want to see them anyway. They’re more likely to want to see really related products and too much variation and too much drifting off the topic here with related products and various upsells and cross-sells, that can dilute out your SEO a bit, sort of dilute the theme of the page. So keep everything tightly focused around what you’ve targeting here.

 

But optimise your images, optimise your product page, optimise your category page, and when Google sees fit, it will display your images are there. Obviously there are other factors coming into play. You’ve got links to the page, internal linkage and all the rest of it, but in terms of your onsite optimization, that’s what you need to do. Okay, thanks very much. Bye.

The post How to Optimize Product Images for Google Search Results [VIDEO] appeared first on WebsiteStrategies.

Preventing Keyword Cannibalization: Best Practices for SEO Success

Keyword cannibalization is a common issue that can negatively impact a website’s search engine optimization (SEO) efforts. It occurs when multiple pages on a website target the same keyword or phrase, leading to confusion for search engines about which page to rank higher in search results.

 

When multiple pages are targeting the same keyword, it can cause them to compete with each other for the same search engine ranking. This can result in a lower overall ranking for the website as search engines may choose to display only one of the pages or none at all.

 

To avoid keyword cannibalization, it’s important to conduct thorough keyword research and ensure that each page on a website is optimized for a unique set of keywords or phrases. This can be achieved by using tools like Google AdWords Keyword Planner or SEMrush to identify relevant keywords and then assigning specific keywords to each page.

 

Additionally, it’s important to ensure that the content on each page is high-quality, unique, and provides value to users. This can help to establish the page’s authority and relevance for its targeted keywords, increasing the likelihood of it ranking higher in search results.

 

By avoiding keyword cannibalization and optimizing each page on a website for a unique set of keywords, website owners can improve their website’s SEO and increase their chances of ranking higher in search results for their targeted keywords.

 

Another way to prevent keyword cannibalization is by using internal linking strategically. By linking related pages together in a logical manner, website owners can help search engines understand the structure and hierarchy of their website.

 

It’s also important to regularly monitor website analytics and search engine rankings to identify any instances of keyword cannibalization. If multiple pages are competing for the same keyword, website owners can take steps to consolidate content or adjust the keyword targeting of each page to eliminate the issue.

 

In addition, website owners can also consider creating a clear content hierarchy that allows users and search engines to easily navigate the website and understand which pages are the most important for specific keywords. This can include creating cornerstone content that serves as a central hub for a specific topic and linking to supporting content on related subtopics.

 

Overall, keyword cannibalization can negatively impact a website’s SEO efforts, but it can be avoided through strategic keyword research, high-quality content creation, internal linking, and regular monitoring and adjustments. By taking these steps, website owners can improve their website’s search engine rankings and attract more organic traffic to their site.

Another important consideration when it comes to keyword cannibalization is the use of meta tags, including the title tag and meta description. These tags provide a brief summary of the content on a web page and can influence how search engines display and rank the page in search results.

 

To avoid keyword cannibalization, it’s important to ensure that each page on a website has a unique and descriptive title tag and meta description that accurately reflects the content on the page and targets specific keywords or phrases. This can help search engines understand the relevance and authority of the page for its targeted keywords and improve its ranking in search results.

 

It’s also important to avoid overusing keywords on a website, as this can be seen as spammy by search engines and negatively impact SEO efforts. Instead, website owners should focus on creating high-quality, relevant content that provides value to users and naturally incorporates targeted keywords and phrases.

The post Preventing Keyword Cannibalization: Best Practices for SEO Success appeared first on WebsiteStrategies.

How to Remove Yourself as a Manager of Someone Else’s Google Business Profile

Welcome to this video on how to remove yourself as a manager of someone else’s Google business profile.

 

As a manager, you have access to the profile and can make changes to it, but there may come a time when you need to relinquish that control.

 

Perhaps you’re no longer working with the business or maybe the owner has found someone else to manage the profile. Whatever the reason may be, it’s important to know how to remove yourself as a manager in a timely and efficient manner.

 

In this video, we’ll walk you through the steps to do just that, so let’s get started!

The post How to Remove Yourself as a Manager of Someone Else’s Google Business Profile appeared first on WebsiteStrategies.

test app

Android

https://www.jotform.com/app/230397433575866 

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How To Develop an SEO Strategy

Having an effective SEO (Search Engine Optimisation) strategy in place is paramount to the success of your website or online business. Good SEO leads to free, organic traffic from the search engines, and it’s this traffic that you really want to be targeting. In this post we’ll be taking a look at some ways to develop an SEO strategy so you can vastly increase the number of organic visitors to your site.

What Is an SEO Strategy?

It’s about having a plan to increase the rankings of your website and its content in search engine results. Different strategies can be more effective for different niches, so it’s important to discover what generally works best for the niche or business you’re in. Spending time doing your research on this will be time well spent, as you’ll discover loads of handy tips.

Developing an SEO strategy will work as a guideline of what to do and when, with the overall aim of elevating your website and brand, improving your rankings over a period of time and keeping your content high in the search results.

You’ll develop a series of steps to take to make your site is more search engine-friendly.

Get help: https://websitestrategies.com.au/website-strategist/

Do a Course On SEO

The cool thing about anything to do with the online world, is there is bound to be some form of training you can do to learn the basics, at the very least.

If you know very little about SEO but want to learn, then a course is a good place to start.

Start here: https://ashleybryanseotraining.thinkific.com/

Make a List of Keywords

Google and the other search engines still place emphasis on keywords that are relevant to your niche, so you’ll want to make a list of keyword phrases to target with your content in a bid to get on the first page of search results for that keyword.

Google Suggest will offer up some keyword ideas, as will any free or paid keyword research tools. Long tail keywords are better as they are less competitive. Try keyword phrases with 4 or more words in them.

Good keyword research tools:
https://answerthepublic.com/
https://keywordtool.io/
https://www.webfx.com/seo-tools/faqfox/
https://neilpatel.com/ubersuggest/

Work Out What’s Already Working and What’s Not

Google Analytics helps you determine which pages of your site are getting the most traffic. Study these pages and see if you can determine what’s been done right as compared to pages that are getting little to no traffic.

Maybe you targeted keywords on the pages that are doing well, or they might have grown quite a few natural backlinks. Learning why one page works while another doesn’t can help you improve those pages that are under performing.

Consult With a SEO Specialist To Develop a Winning Strategy

If you have no idea about SEO or simply don’t have the time to develop and implement strategies, then get in touch with a SEO professional. A specialist SEO consultant will have the tools to analyse your website and determine where it can be improved and how, so it’s worth the investment.

 

The post How To Develop an SEO Strategy appeared first on WebsiteStrategies.

Quick Overview Of How Links Increase Your Website’s Authority

How do you use link building to grow your website’s brand authority? Find out in the video below or read the transcript:

Video Transcript

Good day there, Ashley from WebsiteStrategies and AshleyBryan.com.au. Let’s have a quick chat about link building, page authority, building your brand and how that all sort of works in very simple terms. Okay. I’ve done a crude diagram here. So, let’s have a look. Here’s our website. You’ve got your home page. You’ve got some of your important pages hanging off it, your products or your services page. Key pages are important in your website. This page here may be particularly important to you, it’s your primary product or your services. It’s the one that you want to be ranking higher on Google. It’s your money page, it’s your main money page. You’ve also got a blog on your website and you’re posting blog posts up onto there quite regularly.

So, how do we use all this to grow our authority and how do we get these links that we know we need to improve our rankings? Okay. For start, we can do some internal linking. Okay? Google likes links. If we link to something from our own website or within our own website from one page to another, we obviously, want people to follow that link, but we are also telling Google that if we are linking to a certain page, then we think it’s important. We want to send people to that page. Therefore, we think it’s important. Therefore, Google goes, okay, that’s an important page.

So, if we have a blog post talking about something relevant to this important page or this post here, then it makes sense that we would link from this post here to our important page. Any person reading that post, one of our website visitors, they go, “Yeah, that’s great.” They read all about it. They click the link in there and they’d be taken to this important page and Google, when it crawls through our website and finds this post, Google will also see the link and see that the link points to this page and effectively what we are saying to Google is that this is a vote from ourselves within our website to this page and this page is important because we’re linking to it.

Now, if we have a number of posts linking to these important pages and we’ve got other pages that link to this page, then Google sees this pattern of links within our website pointing to an important page. And it, as in Google, then sees that page as being important and we’re more likely to rank for it. Now, we can help all this as well because if we create this post here and it’s an important post, we’re linking to our important page and we go off to our Facebook page and we link to that post, then, once again, it’s a vote for the post. So, we can see that we start to see some authority flowing around here.

Facebook itself, this post we added on has a little bit of authority, a little bit of that authority sort of flows down into this post and builds up that authority there. That authority as it’s building up also goes down this link to this page here, and this page then builds up authority. It becomes more important with Google. Obviously, social media is such that if you have a really good post on Facebook here then another Facebook page from someone else might link to yours and follow it or re-post it. And that means that we’ve got some authority flowing through here. We get this chain of authority working like that. And then someone on Twitter may also think that’s a great post and they link to that or maybe it’s our own Twitter page and someone else in someone else’s Twitter page, they link to that Twitter page.

So, we get this flowing of links going through there, a flowing of authority, and if we’re talking about our business in the social media channels and on these posts, it’s our brand being built as well. So, this is all using what we have, our own properties, our own social media channels, and our own blog to start to make pages on our website that we think are important, make Google see them as important as well through internal links and using social signals.

Now, what we also want to add into the mix in terms of links to our website are links from other websites. So, these are called back links from other websites. Now, the higher the importance or authority of the other websites that link to us, then the more powerful that link is and that makes our page more powerful and it’s more likely to rank. So, we want to acquire links from other websites that are relevant and local, ideally in the same country and get links on those websites through to our page. And that grows the authority of that app.

And potentially, this website will have the same thing happening as we do. They’ll have social … If this website here is actually a blog post on their website, then they may have social media links to their posts or they may have other websites linking to their website and to their posts and that links through to ours. And so, you see you get this network of links coming through of authority and importance or page rank, whatever you want to call. It starts to flow around. Google sees it and this all flows to our target page and pushes it up.

Now, if we do that to all of our important pages on our website then soon we’ve got lots of pages that are very important and lots of blog posts that are important and then Google starts to give our whole website importance. Lots of important content means that ultimately our website becomes important, it gets higher domain authority and the whole website starts to rank. Now, if you keep going with that and you’re building that authority up in a natural and powerful manner, then ultimately, your website can get such authority that you can add content to your website and it ranks for phrases that aren’t even on your website because Google understands what your website’s all about.

So, this is what your strategy is in terms of link building, in terms of building your authority and building up your brand strength on Google. And use your Google My Business and put the posts on there, use your social media to link to your website, mention your name, hashtags with your name in it, linking back to your website, interlinking between pages, between your blog, back to your pages, your money pages, and getting links from other websites through to that. And over a period of time, this will push up your authority and you’ll start to rank better. That is where it is at.

Let me know if you need help with anything at all or if you have any questions or if you want me to do a quick explanatory video to help you understand any aspect of SEO you like. Thanks very much. Bye.

The post Quick Overview Of How Links Increase Your Website’s Authority appeared first on WebsiteStrategies.

Quick Overview Of How Links Increase Your Website’s Authority

How do you use link building to grow your website’s brand authority? Find out in the video below or read the transcript:

Video Transcript

Good day there, Ashley from WebsiteStrategies and AshleyBryan.com.au. Let’s have a quick chat about link building, page authority, building your brand and how that all sort of works in very simple terms. Okay. I’ve done a crude diagram here. So, let’s have a look. Here’s our website. You’ve got your home page. You’ve got some of your important pages hanging off it, your products or your services page. Key pages are important in your website. This page here may be particularly important to you, it’s your primary product or your services. It’s the one that you want to be ranking higher on Google. It’s your money page, it’s your main money page. You’ve also got a blog on your website and you’re posting blog posts up onto there quite regularly.

So, how do we use all this to grow our authority and how do we get these links that we know we need to improve our rankings? Okay. For start, we can do some internal linking. Okay? Google likes links. If we link to something from our own website or within our own website from one page to another, we obviously, want people to follow that link, but we are also telling Google that if we are linking to a certain page, then we think it’s important. We want to send people to that page. Therefore, we think it’s important. Therefore, Google goes, okay, that’s an important page.

So, if we have a blog post talking about something relevant to this important page or this post here, then it makes sense that we would link from this post here to our important page. Any person reading that post, one of our website visitors, they go, “Yeah, that’s great.” They read all about it. They click the link in there and they’d be taken to this important page and Google, when it crawls through our website and finds this post, Google will also see the link and see that the link points to this page and effectively what we are saying to Google is that this is a vote from ourselves within our website to this page and this page is important because we’re linking to it.

Now, if we have a number of posts linking to these important pages and we’ve got other pages that link to this page, then Google sees this pattern of links within our website pointing to an important page. And it, as in Google, then sees that page as being important and we’re more likely to rank for it. Now, we can help all this as well because if we create this post here and it’s an important post, we’re linking to our important page and we go off to our Facebook page and we link to that post, then, once again, it’s a vote for the post. So, we can see that we start to see some authority flowing around here.

Facebook itself, this post we added on has a little bit of authority, a little bit of that authority sort of flows down into this post and builds up that authority there. That authority as it’s building up also goes down this link to this page here, and this page then builds up authority. It becomes more important with Google. Obviously, social media is such that if you have a really good post on Facebook here then another Facebook page from someone else might link to yours and follow it or re-post it. And that means that we’ve got some authority flowing through here. We get this chain of authority working like that. And then someone on Twitter may also think that’s a great post and they link to that or maybe it’s our own Twitter page and someone else in someone else’s Twitter page, they link to that Twitter page.

So, we get this flowing of links going through there, a flowing of authority, and if we’re talking about our business in the social media channels and on these posts, it’s our brand being built as well. So, this is all using what we have, our own properties, our own social media channels, and our own blog to start to make pages on our website that we think are important, make Google see them as important as well through internal links and using social signals.

Now, what we also want to add into the mix in terms of links to our website are links from other websites. So, these are called back links from other websites. Now, the higher the importance or authority of the other websites that link to us, then the more powerful that link is and that makes our page more powerful and it’s more likely to rank. So, we want to acquire links from other websites that are relevant and local, ideally in the same country and get links on those websites through to our page. And that grows the authority of that app.

And potentially, this website will have the same thing happening as we do. They’ll have social … If this website here is actually a blog post on their website, then they may have social media links to their posts or they may have other websites linking to their website and to their posts and that links through to ours. And so, you see you get this network of links coming through of authority and importance or page rank, whatever you want to call. It starts to flow around. Google sees it and this all flows to our target page and pushes it up.

Now, if we do that to all of our important pages on our website then soon we’ve got lots of pages that are very important and lots of blog posts that are important and then Google starts to give our whole website importance. Lots of important content means that ultimately our website becomes important, it gets higher domain authority and the whole website starts to rank. Now, if you keep going with that and you’re building that authority up in a natural and powerful manner, then ultimately, your website can get such authority that you can add content to your website and it ranks for phrases that aren’t even on your website because Google understands what your website’s all about.

So, this is what your strategy is in terms of link building, in terms of building your authority and building up your brand strength on Google. And use your Google My Business and put the posts on there, use your social media to link to your website, mention your name, hashtags with your name in it, linking back to your website, interlinking between pages, between your blog, back to your pages, your money pages, and getting links from other websites through to that. And over a period of time, this will push up your authority and you’ll start to rank better. That is where it is at.

Let me know if you need help with anything at all or if you have any questions or if you want me to do a quick explanatory video to help you understand any aspect of SEO you like. Thanks very much. Bye.

The post Quick Overview Of How Links Increase Your Website’s Authority appeared first on WebsiteStrategies.